The Afrochella Experience Honors Africa's Diverse Cultural Traditions As Well As The Dynamic Work Of African Artists & Entrepreneurs.
Authorities in Ghana hoped that events like Afrochelle would continue to draw tourists, particularly from the African diaspora.
Afrochella, a festival celebrating Ghanaian music and culture, will not be returning after five years, according to its organizers.
At the very end of the two-day festival, in the wee hours of Friday morning, the shocking announcement was given.
Thousands of people were still present in the El-Wak stadium in Accra, the country's capital, when co-founder Abdul Abdullah declared, "This is the last Afrochella." He didn't explain why.
After the headliner Burna Boy had finished his show and wowed the crowd with songs like Last Last, Angelina, and Dangote, Abdullah made the news.
Even though the stadium was still crowded with thousands of spectators, some individuals may have missed the fact that it was the final Afrochella because it was almost 03:30.
Many of the attendees had traveled from the US or UK to celebrate the new year on their continent of birth because Afrochella is aggressively pushed to African Americans.
While the discontinuation of Afrochella will undoubtedly leave a void in Ghana's jam-packed "Detty December" calendar of activities, tourists and visitors will still be able to take advantage of a variety of programs.
For instance, the French-Congolese singer Dadju, British-Nigerian artist Skepta, and Ghana's emerging star Black Sherif, to mention a few, will all play as part of the Afro Nation festival's closing night festivities on Friday.
Also returning next year are the BHIM concert, Tropical Fiesta, Mozama Disco, and Lamajo Fest.
Afrochella, though, will be sadly missed. As part of its "Beyond Return" strategy, Ghanaian authorities anticipated that events like this one would continue to draw tourists to the nation, particularly those from the African diaspora.
Nigerian artiste Oyinkansola Sarah Aderibigbe, also known as Ayra Starr, fell on stage while performing her hit song.
She blamed the organisers for the incident. “Afrochella next time y’all should clean your stage after every artist’s performance, that fall was very unnecessary and painful,” she posted. The event also saw performances from other talented musicians.
Ghpage
